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Beverage cans create new consumption occasions for the Italian spring water brand.
May 8, 2020
By: Anthony Locicero
Copy editor, New York Post
For the first time in its 94-year history, Acqua S. Bernardo (colloquially known as San Bernardo) has turned to metal packaging for its premium still and sparkling mineral waters. Marketed as “the lightest water in the world,” the product has historically been packaged exclusively in glass bottles. However, the company recognized the importance of diversifying its packaging portfolio to enable consumption during large outdoor events, sporting activities, beaches and oth...
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